Simple pricing.
Powerful intelligence.

Start understanding why you win and lose — for free. Scale up as your interview program grows.

The Old Way
Human-Led Program
Agencies, consultants, or in-house teams conducting buyer interviews manually.
$5k+ /mo
What you're dealing with
  • ✕ $1,000+ per interview
  • ✕ Weeks to schedule & complete
  • ✕ Interviewer bias in every response
  • ✕ Manual synthesis & reporting
  • ✕ Coverage for top deals only
Sounds exhausting
Starter
Get started with buyer interviews — no credit card required.
$0 /mo
What's included
  • ✓ Up to 5 interviews / month
  • ✓ AI-guided buyer conversations
  • ✓ Interview transcripts & summaries
  • — Custom branding
  • — Intelligence dashboard
Start Free
Most Popular
Growth
Custom-branded interviews with actionable intelligence.
$49 /mo
Everything in Starter, plus
  • ✓ Up to 20 interviews / month
  • ✓ Custom branding on surveys
  • ✓ Intelligence — trends, themes & patterns
  • ✓ Win/loss insights by segment
  • ✓ Export & share reports
Get Started
Scale
For teams running a high-volume interview program.
$99 /mo
Everything in Growth, plus
  • ✓ Up to 50 interviews / month
  • ✓ Custom branding on surveys
  • ✓ Intelligence — trends, themes & patterns
  • ✓ Priority support
  • ✓ Team collaboration tools
Get Started

Need more interviews?

Purchase additional interview bundles on any paid plan. Bundles are available in packs of 20 and can be added at any time.

$49 / 20 interviews

Frequently asked questions

What counts as an interview?
An interview is a single AI-guided buyer conversation — whether it's a won deal or lost deal. Each completed survey counts as one interview toward your monthly limit.
What is Intelligence?
Intelligence is our AI-powered analysis layer. It automatically identifies patterns, themes, and trends across your completed interviews — surfacing insights like common loss reasons, feature gaps, competitive positioning, and buyer journey friction points.
Can I change plans at any time?
Yes. You can upgrade, downgrade, or add interview bundles at any time. Changes take effect on your next billing cycle.
Do unused interviews roll over?
Monthly interview allocations reset each billing cycle. Purchased interview bundles remain available until used.